Rhonda Sapirstein - Agoura Hills, California

Agoura Hills, California

Entertainment

5-20

Rhonda Sapirstein
5817B Hickory Drive � Oak Park, CA 91377 � 818.681.0300 (c) � rsapirs@gmail.com

Objective________________________________________________________________
� Seeking Executive Assistant position which will utilize entire administrative support skill set.

Profile
� Proven success in overseeing administrative teams in sales/operations, project management, direct response marketing, wide range of company operations including legal & financial.
� Over twenty years of business management experience in entertainment industry & wholesale distribution, working with senior executive level management at all major studios.

Experience

Director of Special Markets 10/2009 to 8/2012
Distribution Video and Audio, Inc.

� Fulfilled business goals by driving sales through 350 wholesale accounts including educational distributors, specialty/online resellers, museums, direct mail catalogs, generating $500K annually.
� Developed and implemented strategic marketing plans, supervised and represented company at industry trade shows, developed budgets, tracked expenses.
� Fielded referral calls from major studios acting as extension of their marketing departments to sell content/programming both theatrical & special interest.

Founder and CEO 6/1999 to 10/2009
Niche Sales & Distribution, Inc. Westlake Village, CA

� Started full service wholesale video/DVD distribution company, growing it to $3.5 million in sales annually & 1100 wholesale accounts, staff of 7 all required to work in a fast paced environment with tight deadlines.
� Established direct buying relationships with every major studio label, worked closely with their senior management teams with respect to marketing programs for key releases.
� Hands on management of all company operations, trained and recruited staff for positions in sales, order processing, accounting (A/R & A/P), shipping/receiving, customer service.
� Responsible for all company financial and legal matters, including 401K plan.

Director of Special Markets 1/1991 to 6/1999
Fast Forward Marketing, Santa Monica, CA

� Trained & supervised 15 regional sales reps for nationally recognized video sales agency.
� Responsible for negotiating representation contracts with as many as 40 video suppliers including major studios.
� Responsible for company participation at industry trade shows, VSDA, ABA, Toy Fair, handled all aspects including studio product presentation, exhibit set up & staff travel.

Special Skills _________________________________________________________
� Microsoft Office (Word/Excel) Peachtree Accounting, Outlook, Powerpoint
� Type 120 wpm, highly organized, detail oriented, excellent writing & communication skills.

Education

McGill University, Montreal Canada: BA in Industrial Relations 1977