David Haarsager - Washington

Washington

Work from Home

1-4

David A. Haarsager, CHA
10030 Holly Dr. Unit 62 Home: 425-710-0720
Everett, WA. 98204 haarsager@yahoo.com Cell: 206-571-4439



SUMMARY

Director of Sales and Marketing; Lead sales and support staff to always exceed revenue goals through training and aggressive sales strategies that consistently out maneuver local and national competitors. Effectively increase productivity through empowering management, raising service levels and continually striving to exceed expectations.


Strengths include:

Training Team Building
Forecasting Advertising
Public Relations Development and Budgeting

Self-starter, adept at analyzing situations, developing and implementing strategic action plans, constantly exceed expectations.

INDUSTRY ACCOMPLISHMENTS


Heartfelt, LLC, Everett, WA 2007 to Current

Director
Inspect, direct and train hotel operations, sales, marketing and yield management skills for specific hotel owners, management companies and franchises as a private consultant. Use FreeMind and other flow charts to educate and explain practices to stay current with changing characteristics of markets and services.



WILSON DISTIBUTING, Renton, WA 2002 to 2007

Director of Sales and Development
Created and implemented marketing strategies to exceed $14,000,000 in annual sales of large equipment, buildings and chemical. Creating business plans, building plans, site drawings and evaluations for clients to justify return on investments.


NEW MEXICO HERITAGE HOTELS, Albuquerque, NM 2000 to 2002

Regional Director of Sales and Marketing
Managed and operated 14 hotels consisting of Sheraton, Wyndham, Radisson, Hilton and Boutique hotels. Increasing occupancy and market share by 16 percent. Key accountability for these properties included team building, forecasting, profit and loss statements, marketing plans, training, overall product inspections, renovations, and special projects.





Page 2 David A. Haarsager, CHA.



HOMESTEAD GUEST STUDIOS Atlanta, GA 1997 to 2000

Regional Operations Director
Managed and monitored the operations of 11 hotel properties in Los Angeles, Seattle and Portland. Instrumental in launching two new hotel openings in Torrance and Glendale CA. Mentored and trained General Managers and Sales Managers introducing yield management and cost control concepts. Implemented property sales blitzes increasing occupancys by 19%.


GLENBOROUGH HOTEL GROUP, Scottsdale and Tempe, AZ 1994 to 1997

General Manager
Manage 3 all-suite hotels in Tempe and Scottsdale, AZ. The upscale properties achieved 80% occupancys with $82.00 average daily rates for 1997 and 1998, higher than market averages. Both properties had 95 out of 100 audit inspection scores by Carlson Hospitality giving them exceptional operation scores.



LARKEN HOTELS, Denver, CO and Dallas, TX 1989 to 1994

Regional Director of Sales and Marketing
Created, directed and trained sales staff for 20 hotels in the central mountain region, extending from Montana to Southern Texas. Overall annual occupancy increased from 58% to 71% with total revenues of one hundred and eighty million dollars. Property sizes ranged from 126 rooms to 525 rooms with Hilton, Sheraton, Radisson, Holiday Inn and Ramada franchises.




EDUCATION

NORTH DAKOTA STATE UNIVERSITY AMERICAN HOTEL AND LODGING INSTITUTE
Business Administration Certified Hotel Administrator


COMMUNITY AND PROFESSIONAL AFFILIATIONS
CURRENT/FORMER: Vice President, AHELP Project; President, Puget Sound Carwash Association; Washington State Parent Teachers Association; Washington State Petroleum Association; People for Puget Sound; Puget Sound Keepers; Western Carwash Association; International Carwash Association; Western Petroleum Markers Association; International Hotel Sale and Marketing Association; Meeting Planners International; Junior Achievement; Lions Club; Seattle Hotel Association.