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RASHMI MOHANTY - Toronto , Ontario

RASHMI MOHANTY
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About Rashmi Mohanty

RASHMI+MOHANTY
Rashmi Mohanty is currently living in Toronto , Ontario, working as a Digital Marketing Consultant in "Digital Marketing Consultant" and is interested in Advertising & Media.
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Job Title

Digital Marketing Consultant

Company

Company Website

www.digitalmarketingconsultant.ca/

Location

Toronto , Ontario

Categories of Interest

Advertising & Media

My Interests

I am interested in Digital marketing

Join Date

RASHMI MOHANTY has joined on Apr 25, 2012

Company Size

1-4

Resume

PROFILE
. Business development and consulting in digital media marketing in GTA
area
. Lead generation and pricing strategies for various digital services for
niche sectors in small scale business
. 3+ years of client relationship management in CGI USA and 1 year of
client management in Canada
. Executive director in two MBA clubs in Schulich School of Business and a
prominent mentor to juniors


EXPERIENCE
Founder of Digitalmarketingconsultant.ca Toronto
Mar 11 Ongoing


. Developed and implemented lead generation tactics by identifying business
categories such as Hotels, spas, Medical clinics, Law firms and real
estates that are most likely to buy digital media services
. Developed pricing strategies for various types of clients in different
services categories
. Meet Clients and close the sale and lock them with the services for
future upgrades
. Integrated the various online and social media marketing initiatives into
client\'s operations
. Delegated work to a team of web developers, testers and graphic animators
working from offshore(India)
. Provide auxiliary services through cross selling and adding value to the
clients operations
. Manage client expectations and acquire new customers from referrals


MBA Intern at Startech.com Toronto
May 11 to Sep 11


. Assisted Chief technical Officer in product availability research that
led to 37% growth in revenue for 2nd quarter
. Improved the order suggestion for distributors in UK, France and Spain
that resulted in 24% growth in profit
. Followed market trends and analyzed the data to deliver reports for
corporate strategy planning


Digital Intern at Sposa.com Toronto
Feb 11 to May 11


. Analyzed hosting and domain specific costs and reduced the costs by 55%
. Initiated social media marketing that led to 65% increase in web activity
within just 1 month

Statewide Automated Children Welfare Information Systems (SACWIS)
Specialist


Technical Analyst, CGI Consulting Services Salem (USA)
Oct 08 to Aug 10
Project: ORKIDS SACWIS Client: Oregon State Department of
Human Services
. Initiated process innovation that reduced the development time by 40% and
enhanced the quality by 10%
. Collaborated with BA and clients to help them streamline their process
that reduced the number of requirements from 18000 to only 3000 thus
saving both time and money for CGI
. Formulated a framework that helped in having effective communication
between onsite and offshore teams
. Trained team members and client team on the product design and
development
. Maintained MS SharePoint used as project repository for all design and
development activities.
. Collaborate with business stakeholders to guarantee enhancements meet
business needs
. Perform complex integration analyses to integrate various modules within
the SACWIS system
. Partner with designers to ensure adherence to the Strategic IT
Architecture Roadmap.
. Knowledge transfer of existing SACWIS system to other business analysts
and technical developers.
. Successfully delivered critical modules like the intake and
investigation and placement processes in the SACWIS.
. Helped the conversion team for mapping the legacy data to new
application


Technical Analyst, CGI Consulting Services Olympia (USA)
Sep 07 to Oct 08
Project: FAMLINK SACWIS Client: Washington State Department of
Social and Health Services
. Developed the innovation model that could reduce the development time by
40% and enhanced the quality by 10%
. Trained team members and client team on the product design and
development
. Collaborate with business stakeholders to guarantee enhancements meet
business needs
. Managed a team of 6, operating in an offshore/onsite model. Provided
effort estimation for projects and negotiated corresponding statements
of work with the client.
. Transform business needs into detailed systems requirements, documented
in reusable use cases, and maintained in a central documentation
repository.
. Perform complex integration analyses to integrate various modules within
the SACWIS system
. Partner with designers to ensure adherence to the Strategic IT
Architecture Roadmap.
. Knowledge transfer of existing SACWIS system to other business analysts
and technical developers.
. Successfully delivered critical modules like the intake and
investigation and placement processes in the SACWIS.
. Helped the conversion team for mapping the legacy data to new
application


Software Engineer, CGI Consulting Services Bangalore (India)
Jun 06 to Aug 07
Project: FSFN SACWIS Client: Florida State Department of
Children and Families
. Supervised a team of 6 members to complete data and web migration to new
version with only 7% defection rate
. Facilitated requirements sessions with onsite business analysts to
understand business needs and enhanced product features
. Recommended new features to clients by understanding their business
needs.
. Successfully implemented new product baseline with zero post-production
defects.
. Implemented production fixes for original product and deployed code at
offshore.
. Provided production support for Florida FSFN SACWIS

Online Marketing Intern, Zen Creative Solutions Burla (India)
May 03 to Mar 06
. Executed online marketing strategy for clients to increase their sales
revenue by 5%
. Developed various pricing models for online web ads
. Developed campaign and brand messaging strategies for online and paid
media
. Worked with creative teams during creative development for campaigns
with digital assets
. Researched digital communities to identify influencers and
develop/execute outreach strategies
. Created brand and campaign-specific best practices guides for online
media usage
. Monitored online buzz to guide campaign maintenance strategies and
assess effectiveness


TECHNICAL SKILLS - Microsoft Office Suite, JAVA/J2EE, HTML, website
design & development and Animation
EXTRA-CURRICULAR - Volunteer for Kitty Angel Team for adoption of cats,
Camping and Photography


EDUCATION
Masters of Business Administration,
Apr 12
Schulich School of Business, York University,
Toronto, Canada


Director of Digital Marketing, SMA Toronto May 11
Ongoing
. Executed the online campaign of SMA for the inaugural club fair event
that resulted in higher membership
. Creator of www.lifeatyorku.ca online portal for York university students
that got more than 2000 hits


Director of Information Technology, BTMA Toronto
May 11 Ongoing
. Bridge the gap between Technology and Business verticals for non-
technical MBA students
. Liaison between the Business Technology Management Association club and
various reputed IT and IT related firms
. Hold workshops for better understanding technology in corporate world


Bachelor of Engineering, Computer Science
Apr 06
University College of Engineering, Burla, India


President of Computer Science & Engineering Society India
Apr05 to Apr 06
. Liaison between Computers Society club and various reputed IT and IT
related firms
. Hold technical workshops and symposiums on modern computer world




. Please look at an interactive Prezi profile at:
http://prezi.com/hvimtujg0jwr/digital-resume/


. For more information on my Digital & Social media Marketing Consulting
please visit:
. www.digitalmarketingconsultant.ca


. For more information about me please visit my portfolio:
. www.digitalmarketingconsultant.ca/rashmimohanty


. For more information on my lifeatyorku project please visit:
. http://lifeatyorku.ca

Quick Profile Summary

RASHMI MOHANTY
Name: RASHMI MOHANTY
Link: http://www.salespider.com/p-11813474/rashmi-mohanty
Location: Toronto,Ontario,Canada
Job Title: Digital Marketing Consultant
Company: Digital Marketing Consultant

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