Glenn Watson - Maple Ridge, British Columbia

Glenn Watson
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About Glenn Watson

Glenn Watson is currently living in Maple Ridge, British Columbia, working as an Affiliate in "Empower Network Canada" and is interested in Marketing.
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Maple Ridge, British Columbia

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My Interests

My passion for marketing, a desire to semi-retire and live were it is warm all year round, has brought me back to this industry and the opportunities it has to offer. I have spent a great deal of my life working with marketing strategies both good and bad in both online and offline businesses and can appreciate the importance of utilizing the right systems and tools to achieve financial freedom. One of my goals is to live a healthy and wealthy life in the paradise called Panama...and playing a little golf. I would love to help you with yours! I enjoy meeting and connecting with like-minded people who are committed and passionate about their dreams and goals as I am. I believe that no dream is impossible to achieve and that everyone has the ability to reach beyond his or her dreams. Join me today and take your life's journey to a completely new wonderful level!

Join Date

Glenn Watson has joined on Apr 11, 2012

Company Size




Increasing New Business through Sales and Marketing Strategies
Professional Profile:
Accomplished executive with a proven ability to develop and implement sales and marketing strategies that support company objectives - Led key initiatives that increased sales by up to 150% and membership by over 60 % - Recognized as an expert in applying sales and marketing concepts to assist business development decisions.
Respected leader - Built valuable business and professional relationships focused on achieving mutually rewarding objectives.
Areas of Expertise:
* Strategic & Creative Market Planning
* Market Research & Analysis
* Communication & Negotiation Skills
* New Market Penetration
* Business Development & Management
* Team Building & Management
* Direct Sales & Advertising Programs
* Budget Preparation/Administration
* Online Website Marketing & SEO
* Online Lead Generation

Ridge Meadows Business Association - President
Reversed a declining membership in a local business association by organizing, developing and implementing a strategic plan to increase awareness and benefits of joining the association.
Established a valuable relationship between the association and local business community leaders & government officials.
Created new promotional materials and developed programs to support membership campaigns and community exposure.
Managed a team of volunteer directors.
Increased membership by over 60% the first year and successfully helped numerous new and established businesses increase their customer base and solve their business challenges.

Marketing Director
Launched a brand new product into the North American market as a key member of the management team.
Developed and implemented a detailed Business Plan, including the integration of sales and marketing strategies; manufacturing, product and pricing guidelines; short and long term financial and cash flow requirements; trade show / advertising / direct mail programs & budgets and office / management structuring.
Product was successfully launched in the spring of 1999 with orders surpassing 1,000,000 units per month within the first year.

Vice-President of Sales & Marketing
Developed and managed strategic marketing plans to re-establish and increase market share for a declining consumer product.
Re-designed POP materials, expanded trade show / advertising / direct mailing programs and increased consumer demographics by negotiating licensing partnerships for the use of the logos and trademarks of:
* Coca-Cola
* Major entertainment companies including 20th Century Fox, New Line Cinema
* World Wrestling Federation
* East Coast Hockey League
* 600+ Colleges
Supervised the expansion of national and international sales force and distribution channels.
Product was re-established and sales increased by 100% & 150% respectively in the first two years. Sales force in North America and Europe was also expanded.

National Sales & Marketing Director
Recruited by a large US corporation in California to manage the re-establishment and restructuring of national marketing and sales programs for a newly acquired division.
Redesigned packaging and brochures and developed new displays and products for an extensive line of licensed sports novelty products. Initiated & co-developed a national sales program between a major retailer and licensor.
Re-negotiated trademark agreements with the licensing departments of the major sports leagues, including NFL, MLB, NHL and the NBA.
Restored and expanded the commissioned sales force and extended their distribution network.
Restructured purchasing and inventory procedures with Far East and American manufacturing facilities.
Increased sales by 85% over the previous year and established new retail markets.
Placed over 2,000 merchandise displays the first year; developed three new products; decreased inventory levels by two thirds, increased profits and cash flow after the first year.

Director of Marketing & Sales
Instrumental in developing and implementing national sales and marketing programs in the retail and specialty advertising market for a young entrepreneurial company.
Designed retail packaging, displays and brochures and co-coordinated advertising, trade shows, direct mail programs.
Negotiated trademark agreements with licensing departments for:
* Major sports leagues including the NFL and the MLB
* 200 plus colleges
* Major Canadian & US breweries including Labatt, Molson, Budweiser, Miller and Coors.
Developed and managed a commissioned sales force.
Set up a distribution network in the US and Canada.
Built sales volume from 145,000 units to over 5.5 million!

Store Manager
Planned and implemented a retail sales program for a new sporting goods store.
Designed store layout, coordinated advertising campaign, hired and trained sales staff and developed a team sales division.
Store was in a profitable position within 4 months from opening.
Team sales division controlled 40% of the market share from scratch within the first year.

1993 - Present G.A.Watson Sales & Marketing, Maple Ridge, BC & Moncton NB
1991 - 1993 Red Sail Merchandising, San Francisco, CA
Div. of The Hyatt Corporation
National Sales / Marketing Director - Skore Division
1985 - 1991 Bev Key Inc., North Vancouver, B.C.
Vice President of Sales and Marketing
1982 - 1984 Birdies Sports, Richmond, B.C.
1980 - 1982 Fluidic Mechanical Products, Calgary, Alberta
Manufacturer Representative
1978 - 1980 Kellogg Salada Canada Inc., B.C & Alberta
District Sales Manager
1975 - 1978 Olympic Sports, Vancouver, B.C.
Store Manager / Assistant Corporate Buyer

B.A. Marketing ~ Univ. of San Francisco / McLaren College of Business - San Francisco, CA
2 years Civil Engineering / 1 year Health Science ~ Dawson College - Montreal, Quebec

Professional Courses
Business Management ~ 1 Year - Calgary, Alberta
Business Management ~ 1 Year - Vancouver, BC
Government Export Program ~ 1 Year - Vancouver, BC

Computer Skills
Proficient in Microsoft Office
Web Design - SEO - Online Marketing & Lead Generation

Ridge Meadows Business Association - President (2004 & 2005)
Business Development Director (2004 & 2005)
Pitt Meadows, BC - Economical Development Advisory Committee - Member (2004 & 2005)
Maple Ridge, BC - Economical Development Advisory Committee - Member (2005)

Glenn Watson Business Listings

Quick Profile Summary

Glenn Watson
Name: Glenn Watson
Location: Maple Ridge,British Columbia,Canada
Job Title: Affiliate
Company: Empower Network Canada

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