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About George Adamidis

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George Adamidis is currently living in Ontario, working as a Lead Consultant in "Real Email Consulting" and is interested in Consulting.
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Job Title

Lead Consultant

Company

Company Website

www.realemail.ca

Location

Ontario

Categories of Interest

Consulting

Company Size

1-4

Resume

SUMMARY
A constant innovator with more than 12 years of progressive experience in Online Marketing and Client Services. I have sold or managed more than $30 million in revenue, managed teams of Account Management professionals and helped many of the world\'s largest brands launch new marketing programs and internal business processes.


EXPERIENCE

LEAD CONSULTANT
Real Email Consulting
04/2010 -- Present

I have worked with many Canadian and International Organizations to improve their Email Marketing programs through the use of analytics, technology, strategy development, proper planning and leveraging my strong project management skills.

- Scoped, designed and project managed the build of an Email platform for a Canadian Ticketing company. In turn, these capabilities are now a chargeable service and a new revenue stream for the client.

- Reviewed, measured, and redesigned customer-service programs for North America\'s largest Automobile OEM Dealer Agency, increasing delivery, opens and clicks while simultaneously reducing time-to-market. After implementation ROI increased 85% for agency\'s clients participating in the program.

- Redesigned and project managed the build of a Toronto-based Non-profit\'s Welcome stream improving Open Rates by 30% and increasing overall engagement downstream 20%.

- Provided Email Marketing training to several Canadian organizations and have guest lectured at Niagara College 3rd and 4th year Marketing students.

- Have written several Best Practices guides and Legal Framework white papers for client\'s use in day-to-day operations for non-technical staff.


DIRECTOR - DIGITAL CLIENT SERVICES
Epsilon Interactive
09/2005 - 04/2010

As Director of Digital Client Services, I beat annual targets every year on my book of business while also leading clients through strategy development, marketing automation projects & on-boarding services. Working with internal teams, I ensured world-class development and execution of client programs using exceptional project management skills.

- Managed in excess $4 million of annual revenue and more than 8 billion email sends.
- Beat annual sales targets every year by 10% to 38%
- Partnered with Sales to win new accounts.
- In co-operation with Strategic Services, launched company\'s first-ever multi-variate testing program.
- Developed and up-sell programs to promote customer success and increase \"stickiness\".
- Designed and implemented analytical tools that are unique to the organization.
- Clients include large Retail, CPG, Publishing, Travel and more.

SENIOR RELATIONSHIP MANAGER
Digital Cement
07/2004 - 07-2005

The overall manager of clients\' Customer Relationship Marketing programs, including defining message strategy, evaluating response data, production of assets and developing new programs, mainly through the email channel. I was specifically brought in to bring expertise to the Email practice.

- Doubled client\'s newsletter revenue within first three months of management.
- Initiated continuous testing as part of regular process, increasing Opens (exposure) by 20%.
- Maintained client revenue, and volume of response data, while reducing deployment costs by 50%.

CONSULTANT, MARKETING AUTOMATION
DoubleClick Canada
10/2002 - 07/2004

Created position at DoubleClick to assist clientele with complex, strategic projects executed using proprietary ASP tool. This ensured client success, increased use of the tool, and reduced Support costs through client empowerment.

- Worked on-site and evaluated client usage of proprietary technology and developed client-specific \"Best Practices\" for client-defined programs and campaigns.
- Worked alongside DoubleClick\'s largest customers, spanning all verticals.

MANAGER, CAMPAIGN MANAGEMENT SERVICES
DoubleClick Canada
9/2001 - 10/2002
- Managed team of 14 Account Managers, who managed all of DARTmail\'s \"Full Service\" accounts. Team represented 40% of all revenue for the business.
- Responsible for assigning account teams, escalation, mentoring and Direct Marketing consultation.
- Facilitated technical and client relationship issues, resulting in agreeable resolutions and greater client retention.
- Designed metrics to clarify success of Account Management team and to calculate bonuses.
- Assisted team with career development, objective setting and \"professional polish,\" increasing employee satisfaction, client satisfaction and up-sell opportunities.
- Team managed more than 100 million permission-based emails per month.

ACCOUNT MANAGER
FloNetwork Inc. (purchased by DoubleClick Canada)
11/1999 - 9/2001

Based in Toronto, I managed the largest portfolio on the West Coast account team, managing $1 million of annual business. Duties involved the configuration, testing and deployment of Email Marketing campaigns using proprietary software tools.

- Managed clients\' Direct Marketing campaigns sent via proprietary ASP software.
- Interfaced with Product, Database, and Technical Services to flawlessly execute campaigns.
- Worked with clients to solve common Email Marketing issues including customer retention, database growth, database segmentation, real-time reporting interpretation and more.


EDUCATION

Masters of Business Administration
Odette School of Business, University of Windsor
8/1999

- Double Major: Marketing and International Management.
- Classes in Internet Marketing, International Marketing, Management Accounting and Negotiation.
- Program emphasized the use and importance of teams.

Bachelor of Arts - Administrative and Commercial Studies
University of Western Ontario
4/1997

- Majored in Administrative and Information Systems.
- Classes in Information Technology Management, Organizational Behavior and Management Theory.


PROFESSIONAL DEVELOPMENT

Course: The Effective Consultant
Leadership Strategies, Atlanta Georgia
2/2004

- Defined the difference between project management skills and consulting skills.
- Supplied a structured framework for the consulting process.
- Provided techniques and success strategies for each stage in the consulting process.
- Presented key client handling strategies for building and maintaining strong client/user relationships.

George Adamidis Business Listings

Quick Profile Summary

George Adamidis
Name: George Adamidis
Link: http://www.salespider.com/p-11274974/george-adamidis
Location: Ontario,Canada
Job Title: Lead Consultant
Company: Real Email Consulting

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