Kim Harp - Golden, Colorado

Consultant

Golden, Colorado

Advertising & Media, Call Centers, Consulting, Human Resources, Marketing, Med. DevicesPharma, Media, Medical/Dental, Non-profit/Association, Print Media, Software & Services

1-4

SKILLS SUMMARY

A marketing communications specialist for over 18 years, I have the
following core competencies:

Own and operate an independent marketing communications company, which
has provided consulting solutions and support services for over ten
years.

Strengths in relationship management include effective cost controls
and the ability to define expectations and promote business goals in
such areas as public relations, advertising agency relations, customer
relations, corporate relations, vendor relations, media-trade
relations and employee relations.

Over 25 years of experience in the very challenging healthcare
software - health services industry. Expertise includes effectively
integrating legislative reforms, patient centered issues and medical
provider challenges into successful communication strategies, which
meet customer service objectives and corporate business goals.

Ability to implement quality controls; supervise and expedite methods;
collaborate with constituents and conduct budget analyses of
(including but not limited to) deliverables considered as collateral
development, trade show production, newsletters, promotional
literature, email campaigns, advertising campaigns, speakers bureau
programs, article placements inquiry-sales lead management and
communications projects planning calendar.


CONSULTING SERVICES
As a consultant and President of Advanced Marketing Communications, Inc., I
provide marketing communication solutions and support services, which
include program design, planning, execution and evaluation of corporate
customer relations.

INQUIRY MANAGEMENT - SALES LEAD FULFILLMENT
I have developed methods of inquiry management processes, which typically
includes receiving a request for information; routing the request to the
sales department; and sending appropriate fulfillment to the prospective
client. I am very skilled at taking this process to the next level by
creating, maintaining and updating multiple databases to measure specific
elements of communication tools, sales performance, business goals, metric
and budget accountability and return-on-investment to be learned and shared
with accurate performance metrics.

EMAIL RESPONSIVENESS
Expertise in email response includes managing corporate home page email
boxes and processing all email messages via routing in a time-efficient
manner, e.g. on a monthly basis, the average response time posted by my
service was 9.41 hours and 90.6 percent of responses were within 24 hours,
a turnaround that resulted in favorable customer response and service.

TELEMARKETING SERVICES
Provide in-person telephone services during business hours (across global
time zones) to provide a maximum level of customer service; gather the
highest degree of information; and qualify prospects for the best sales
opportunity.

COLD CALLS, SALES AND EVALUATION OF MARKET OPPORTUNITIES
Identify prospective accounts; conduct sales presentations; prepare
proposals and sales support materials; and promote company services,
customer satisfaction surveys and customer service philosophies.

MARKETING-COMMUNICATION PLANNING AND EVALUATION
Directly involved in developing, implementing and measuring annual
corporate communications plans for six (6) years including the inquiry
process. Translated company business strategies and goals into
communication objectives, then implemented and integrated the strategies
into communication action plans.

ADVERTISING AND DIRECT MAIL
Managed several agencies; created and developed advertising campaigns;
reviewed readership studies; produced multi-media VIP shows; and developed
direct mail and telemarketing campaigns, which produced over 5 percent
response rates.

COLLATERAL
Managed the editing and supervised the production of sales brochures,
industry position reports, customer newsletters, white papers and new
product promotions.

TRADE SHOWS
Responsible for booth designs and installations; traveled to show
locations; directed booth activities; organized public events, sales and
client meetings and new-product announcements; collaborated with public
relations agency activities; and conducted pre-show and post-show
mechanics, direct-mail campaigns and reviewed return-on-investment metrics.

PUBLIC RELATIONS
Coordinate with public relations agency to produce press releases and press
conferences; arrange article placement; organize editor tours and on-site
client interviews; and administer a speakers bureau program with over 20
placements per year for national event exposure.

CORPORATE RELATIONS
Responsible for corporate approvals and was the point-of-contact to legal
counsel/services, corporate marketing management, marketing communications
management and corporate public relations. Prior to public release,
triaged programs regarding trademark and copyright regulations, branding
strategies, corporate approval processes and 3M corporate communications
global policies, procedures and guidelines.

DEPARTMENT MANAGEMENT-SUPERVISORY RESPONSIBILITY
While with 3M, responsible for $1 million department budget and served on
the marketing management team; coordinated department staff assignments;
traveled to the 3M corporate campus as the department representative and to
contract agencies to evaluate and select media-sales and campaign
presentations, etc.

GLOBAL COMMUNICATIONS
Managed advertising campaigns, trade shows and collateral and packaging
programs for international subsidiaries located in Australia and Canada, as
well as throughout Europe.


RESEARCH, ANALYSIS, AND METRICS
Collaborated with agencies and 3M in-house staff on a variety of subject
matter including, but not limited to, attitude, awareness and usage
studies, focus groups, customer surveys, competitive advertising analyses,
business intelligence assignments, sales win-loss studies, customer
retention studies, marketplace collateral studies, pre/post evaluation
campaign metrics, and maintenance of annual trade show performance metrics.


CONTRACT SALES ADMINISTRATION AND SUPERVISOR
Processed product orders from acceptance to invoicing; conducted collection
and corporate audits; completed monthly billing projection reports
exceeding $1 million; approved contracts; and prepared amendments to
standard terms and conditions of sales agreements. I also supervised four
(4) billing clerks and performed supervisory responsibilities.

SALES SUPPORT - CONTRACT ADMINISTRATION
Prepared and delivered presentations at national sales training sessions
and coordinated and completed order processing and requests-for-proposals
for contract administration, product-development, sales and service
departments.

TECHNICAL PRODUCT SUPPORT - CUSTOMER RELATIONS MANAGEMENT
Supervised seven (7) staff members and monitored trouble-call activity on
the hot-line desk for over 500 customers; provided telephone support for
solving hardware and software problems in a \"stressful environment\";
traveled to customer locations to install software and train customers on
site; reviewed user-installation/training manuals and prepared
environmental-specification documentation; and maintained schedules for
hardware shipment and software installation.


CONTINUING EDUCATION
Course titles include: Print Production, Communications in the Marketing
Communications Mix, Effective Sales Promotion, Measuring and Evaluating
Advertising and Marketing Product Planning and Evaluation.


3M LEADERSHIP ACCOMPLISHMENTS
As the marketing member of a Cross-Functional Team, I was responsible for
developing and presenting final recommendations regarding Customer
Satisfaction and Evaluation Methods to the 3M Health Information Systems
Management Committee. Our recommendations resulted in the development of a
new department, Customer Operations. I was also a member of the Marketing
Portfolio Committee and participated in making strategic-planning
decisions.


EMPLOYMENT EXPERIENCE
Advanced Marketing Communications, Inc.
November 1995 to Present, Golden, Colorado
President - Owner

3M Health Information Systems - Corporate Career October 1981 to July 1994
Salt Lake City, Utah

Marketing Communications, Supervisor 1988 to 1994
Contract Administration/Accounts, Supervisor 1984 to 1988
Support Services, Supervisor 1983 to 1984
Client Service Representative 1981 to 1983

ACADEMIC BACKGROUND
University of Utah
Public Communications
Salt Lake City, Utah
Bachelor of Science, 1981