Mitch Long IV - Florida

Entrepreneur & Business Analyst

ZMS Mktg

Florida

Marketing

I specialize in working with both existing and start up companies I do know that my calling is "Entrepreneur" in the sales and marketing field. Therefore, working with other Entrepreneurs is important to me an brings me great satisfaction.

Oct 26, 2011

5-20

Ebert \"Mitch\" Long IV
824 SW 12 Ave
Fort Lauderdale, FL 33312
404-386-8540
MitchIV@gmail.com
linkedin.com/in/mitchlongiv

Objective:

To land a position with a solid company serving in an executive level
position as; VP of Sales & Marketing or comparable and related positions.

A highly qualified Business, Sales & Marketing Professional with many years
experience in sales, marketing and management. Results-oriented leader,
with proven ability to grow and establish company\'s sales; Successful in
contract negotiating and marketing strategy.


Strengths
. Motivation and Leadership
. Managing all functions of a company
. Public Speaking
. New Business Development
. Strategic Marketing Planning
. Account Retention
. Problem Solver
Professional Experience

Zodiac Marketing & Sales Partners, LLC CMO Atlanta, Georgia
December 2009- Present
. Negotiating and Closing Contracts
. Develop New Business
. Forming Strategic IT Alliances
. Managing Budgets and P&Ls
. Develop a winning Business & Marketing Plans
. Traditional and Digital Marketing Implementation
. Social Media Development










LMS Marketing National Sales Manager Atlanta, Georgia
February 2003- December 2009

. Achieved $12.5 million in new sales while maintaining relationships
with existing accounts. New growth at 35% average annual rate for
first 5 year period.
. Directly instrumental in establishing start-up division/company as a
major competitor.
. Strategic Planning
. New Business Start up- established franchise infrastructure.
. Meets with Executives and decision makers to introduce new products
and services utilizing power point and visual aides.
. Initiated all sales & marketing reporting and data base development.
. Responsible for Sales and Product Training to the Sales Force.
. Negotiates both new and renewal contracts.
. Develop New Business and x-sell existing accounts.
. Cross-marketing new products and programs.
. Cross-promoting to peripheral industry and market segments.
. Generate leads and referrals.
. Creates and implements new sales promotions.
. Accountable for operational and product issues as well as vendor
relations.
. Creates all direct mail, advertising, press release announcements.
. Coordinates Trade Show efforts and promotions.
. Oversee all mass marketing efforts.
. Responsible for creating turn-key solutions to meet individual client
needs.
Mepla-Alfit, Inc. Sales & Manufacture Representative GA/AL/TN
March 1999- August 2002
. Served as both sales and manufacture representative for Georgia,
Alabama and Tennessee.
. Developed and maintained relationships with distributors, OEM\'s and
manufacturers in the building, remodeling and furniture industry.
. Provided sales and technical services to customers.
. Represent Company in trade shows, country wide open house, prepare
product proposals and conduct sales presentations to both executives
and business owners.
. Conduct product knowledge training to distribution sales force and
customer service.
. Increased territory sales by 40%, Distribution growth 10%, OEM growth
30%.
. Developed an Architectural Specification Manual for the Mepla-Alfit
line, which in turn is currently utilized by all North America sales
force.
. Initiated a monthly newsletter for all customers nationwide.

Meyer Laminates Sales Representative Kansas City, MO
August 1997 - March 1999
. Responsible for the sales of kitchen and bath building materials, to
the building and remodeling industry and home improvement centers.
. Developed and maintained customer relations through both product
training and technical support.
. Provided showroom samples and displays.
. Increased territory growth 200% from January 1998 - March 1999.
. Personally acquired the Home Depot counter top program to the Kansas
City Metropolitan area.



LMS Remodeling Company President/Owner Kansas City, MO
October 1993 - November 1997
. Developed a start-up home services and sales organization.
. LMS provided home remodeling and sold an array of building and
landscaping products.
. Experience gained in contract negotiations, business operations, small
business accounting and managerial skills as an employer.
UMB Marketing National Sales Rep/Officer Kansas City, MO
September 1992 - January 1995
. Developed business through marketing techniques to include product
presentation at the executive levels of management nationwide.
. Maintained business communication for both technical and financial.
. Reviewed other company financial statements and presented
recommendations to senior management.
. Awards won; UMB Scout Award, Most Distinguished Sales Award. Also was
the first recipient in the Business Development Department.
. Directly involved in acquiring the two largest accounts within the
Company\'s history, both multi-million dollar accounts.

ITT Mortgage & Financial Services Branch Manager Overland Park,
KS
May 1989 - September 1992
. Managed branch employees
. Sales of insurance and closing of loans.
. 1990 Salesman of the Year for most credit insurance sales.


State Communications Communications Tech Overland Park, KS
April 1988 - May 1989
. Installed sophisticated phone systems and related electronic
equipment.
US Air Force Missile Shop Crew Chief Eglin AFB, Florida
December 1977 - April 1988
. Supervised over 25 missile maintenance personnel in the testing and
development of tactical missiles.
. Designed and tested new experimental high explosives.
. Trained personnel on new operating procedures.


Education
Saint Leo College B.A. Degree Major: Management Minor: Psychology
GPA 3.2

St. Leo, FL. May 1987

Community College of the Air Force A.S. Degree Missile Systems
Technology GPA 3.8
Eglin AFB, FL. May 1984

Achievements:

. USAF Leadership Commander & Graduate
. USAF Commendation Medal Recipient
. USAF ESpirit De Corps Winner
. UMB Scott Award Winner
. UMB Sales Professional
. ITT Financial, Salesman of the Year

Expert knowledge & Abilities
. Expertise in all Microsoft Office applications.
. Excellent communication and presentation skills.
. Very strong presentation skills and significant experience
communicating with top executives.
. Strong time management and organizational skills with the ability to
multitask in a fast-paced environment.
. Strong team management skills with a balance of guidance and
delegation.
. Solid understanding of the parameters and technical constraints of
HTML, HTML5, DHTML, CSS3, Action script, JavaScript and Flash.
. Expertise in Social Media Management and Applications.
. Knowledge of Javascript frameworks such as JQuery, Prototype, etc


Knowledge and Skills:
. Demonstrated mastery of the database marketing and marketing analytics
disciplines.
. Experience in direct marketing, marketing research, planning &
strategy, disciplines.
. Demonstrated experience working cross-functionally to deliver results
without direct control of the inputs.
. Knowledge of the marketing discipline, both traditional and
interactive/digital.
. Knowledge of the sales discipline, specifically in trade dynamics and
selling through independent distributors.
. Knowledge of budget management, financial planning and revenue
management disciplines.
. Knowledge of trend and consumer analysis and demonstrated success in
applying these principles to action.








Personal Interests:

. Officer, Toastmasters International
. Founder of Long Shots Investment Club
. NGTA Cert. Golf Instructor
. Reading
. History
. Writer
. Inventor
. Travel