The millennial spends a little more than 3 hours a day on social media. We also come across people going through their social media feed even while walking. Our generation?s addiction to social media gave rise to this new concept of Influencer Marketing. Initially, it was just our Bollywood celebrities who had a major influence on our decision making, however, now, times have changed and so have the marketing techniques. Now, one is getting the opportunity to use our social media addiction productively by promoting brands and their products to the masses. This has become one of the latest and the fastest growing marketing gimmicks.
Every Business Needs Influencer Marketing In India.
All businesses, from startups to the corporates use the immense power of influencer marketing. There has been a constant growth in this field ? 70% of the businesses used this technique in 2018, which rose to 85% in 2019 and is predicted to grow further in the coming years. Marketers in 2019, plan to increase their investment in influencer marketing as this technique is said to generate enormous revenue, one social media platform alone!!
Influencer Marketing Platforms India.
The reach of these influencers is extremely versatile. They are convenient to reach on various devices be it the laptop, mobile or iPad. They are even platform versatile ? available on Facebook, Instagram, Snapchat, YouTube, Pinterest, and Twitter. Therefore maximizing the campaign reach. The influencers make sure that their content is relatable to all their followers and is easily shareable. This shareability of content widens the reach of each campaign they?re a part of, resulting in the content along with the product becoming viral. Their association with a brand lasts long which tends to generate all the more results as the long-lasting partnership with a brand speaks volumes about how beneficial the product might be, and might consider repurchasing it.
Reaching a Huge Audience With Influencer Marketing India.
The influencers have a huge and a relevant reach. Unlike the TV commercial which has a significant reach but not everybody it reaches is necessarily interested in the product or in that particular category. The brand/ company that has hired the influencer has access to the insights related to their campaigns ? the reach, the views, the number of likes and comments, the sentiments its brought out in people and what the general feedback of their targeted audience. This way it enables them to optimize their campaign accordingly to suit their audience and at the same time maximize their profits. Also, unlike celebrity endorsements, these influencers have flexible price structures that suit both small businesses as well as the corporates.
With the bombardment of unnecessary ads, influencers have a way of connecting and interacting with their audience in a way that is viable and unobstructed. The audience is being shown the product reviews because there is a high demand for it. This way there is a significantly reduced chance of the content being unnecessary and unwanted.