? Consumer convenience:
a. The customer would most likely be able to order medicines in a quick manner, from their mobile phone or computer. This will fundamentally help patients who are as of now sick and not in a condition to go out to search for a pharmacy store.
? Consumer access:
a. Online platforms can aggregate supplies, making generally hard to look out medicines available to customers across the country. Offline pharmacy stores can just keep limited inventory, bringing about a customer requesting various stores to get his or her meds.
? Consumer education:
a. Online pharmacies have the technology infrastructure to offer value-added information to customers, for example, drug interactions, medicine reminders, side effects, and information on less expensive substitutes. The more aware customers will dependably benefit from the power of knowledge, which is effectively appropriated through the electronic medium
? Data records:
a. All prescription purchases can be tracked - viably reducing the problem of medication abuse and self-medication.
? Medicine authenticity:
a. With full tracking systems and strong technology backend, fake medications can be traced back to the channel/supplier/manufacturer, in this way making the market significantly more transparent and guaranteeing that credibility is strictly maintained
? Transaction records:
a. Organized online players would have systematic records for all the transactions, with full charges paid on every transaction. An extraordinary advantage to the state thinking about the size of the market
? Data analytics:
a. Online drug stores can store and analyze a lot of data on shoppers across the country which can be very valuable for planning public health policies.
? Industry sustainability:
a. An online pharmacy model will empower existing pharmacies to begin online tasks and serve a broader set of customers, or a network of drug stores incorporating to one platform and getting a broader customer base while also guaranteeing that the inventory is consolidated
ePharmacy store is very well aligned to the objectives of national development
As per industry experts, an online pharmacy store helps a lot in national development goals and has a clear and unmistakable advantage to customers just as the business. Across the world, it has been seen that the growth of e-commerce and retail are complimentary and strengthen each other. Traditional brick and mortar retailers likewise innovate and strengthen their operations by utilizing e-commerce to achieve more customers.
The small sector of organized drug store retail in India would get an immense lift and a full industry can be changed by utilizing the internet in a smart way. Moreover, web-based transactions are well adjusted to state key is known issues in pharmacy retail store ? tracking for credibility, traceability of medicine, misuse counteractive action, addressing the utilization of drugs without prescription, tax loss, and value-added services for customer empowerment in healthcare, which is on the whole key zones of national development. Moreover, this would likewise empower doctors to adopt e-prescriptions in a big way ? tending to the huge issue of errors because of a misreading of doctors? handwriting as well as the recording of information for public health planning.
Industry specialists say it is, thus, the opportune time as a country to decide the regulatory framework to help e-pharmacy stores have an obvious operating model, in accordance with the concerns of the regulator, while offering benefits to the customers.
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