A big reason for the rapid growth of the internet in recent times after its initial boom was social media. Websites like Facebook, Twitter, Instagram, etc. have changed the shape of the world as we see it. People can talk to each other at any point of the day from one corner of the world to another. It has also become a grand way of advertising as a major key to success in today?s world is social media presence. If a company has social media presence, it gains a huge advantage in the market and is already quite successful.
Digital marketing has become more complex in the past decade with companies kicking things up a notch with services like Search Engine Optimization (SEO), Search Engine Marketing (SEM), Search Media Marketing (SMM), Search Media Optimization (SMO), etc. The reason for this complexity is the incredible growth of companies. New companies are popping up every day. The competition is endless and relentless.
To deal with this, the companies are adopting several new ways of servicing the customers such as 24/7 support in which support is available to the customer all day long and interacting with the customers on social media allows them to get the feedback they want and at the same time makes the customer feel valued. These companies also have talks with the people to let them know of upcoming offers and by holding small contests to attract them.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a way of improving a website?s ranking on the search engine with natural growth. Search engines give ranking to websites so that the user finds the best results at the top or those websites which are getting good views. The websites that provide the best results are trusted by the search engine and the user. Websites are optimized so that they attract more users to themselves which in turn, improves the ranking of the website by gaining views. This allows the search engine to move them higher in the ranking charts so that more people can discover them. This method is unpaid. The growth which results from SEO is commonly known as ?organic? growth.
The websites are optimized by including keywords relevant to the topic, indexing the pages on search engines, etc.
Indexing means feeding the pages to the crawlers of the search engine who save the data from the page.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a paid form of advertising which uses advertisements to attract users. The advertiser bids for keywords. Search engines then display the advertiser?s desired ads in the search result page. This is one of the most successful methods of advertising as it is much easier to attract customers. SEM also includes implementation of SEO as it includes both paid search viewers and those coming from organic growth. SEM is also known as pay-per-click (PPC) form of advertising.
SEM is popular as it provides websites with faster growth since the search engine will display your ad at the first result page. This tempts people to find out more about the particular service which brings customers to the website.
Social Media Marketing (SMM)
Social Media Marketing (SMM) is a form of advertising which involves the use of social media platforms to promote a product or service to the user. SMM is used to promote a product in such a way that will encourage the user to share it with his/her friends and family. This creates a chain reaction which makes the particular product extremely popular. SMM is a wide term which also includes Social Media Optimization (SMO).