invovles the use of popular and authoritative online channels and websites such as
Facebook, Twitter, LinkedIn, etc. in promoting a product or service. By which the traffic
and popularity will increase to their website and ultimately to their business. Therefore,
online marketing is the type of marketing that enables a business to reach a mass audience in the shortest possible time using popular online platforms.
Digital marketing is simply adding a website address to TV commercials or sending customer service text messages. Digital networks are now beginning to connect customers computers to their house devices, such as televisions and game consoles. Hence, people from all categories, and all ages are all potential customers.
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