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Marketing is the tough subject that requires effective and strong business actions for the selling of commodities (goods and services). Various aspects or determinants are there that really assist marketers through the marketing activities, which comprise in-depth research, pricing and promotion. Marketing is basically a communication channel that develops a connection between business/goods & services and its clients/customers. Comprehending consumer behaviour while selling commodities is an integral component or activity of marketing as this understanding helps in successfully develop and launch a new product or service in the market.