This topic is especially timely because the last thing someone wants to come back to on Monday morning after a long holiday break is an inbox overflowing with newsletters and email blasts. This seems like common enough logic, but here are some other general tips that you might not have thought about before.
Best Times to Send Emails: General Advice
Not Mondays: The general consensus is that you should try and avoid sending out email blasts on Mondays. Why? People come back from the weekend and their inboxes have piled up. They are most likely going to delete the ones that aren?t work related.
Also, Forget Weekends: Naturally, weekends tend to have low open rates because people aren?t working. It's that simple.
Give A Heads Up: While 23% of emails are opened within an hour after being sent, there are always those people who might not see your email for a few days. So if you?re announcing an event, it is safe to send these types of emails out 3-5 days beforehand.
The Magic Middle: Tuesdays, Wednesdays and Thursdays have traditionally been the best days to send email campaigns because of Monday?s woes and Friday?s itchy feet.
Midweek, Midday: It?s been proven that emails sent between 1 and 3 pm in the middle of the week are the most likely to be opened.
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