PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to ?earn? those visits organically. Search engine advertising is one of the most popular forms of PPC.
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SCOPE OF PPC
PPC is never ending tactic which will be followed in a way as it is the best and fastest way to target and reach accurate audience according to the need.
Also it is so flexible in all the ways, you can pause AD any time you wish, you can make changes in you AD, you can change the venue and the keywords, etc.
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BENEFITS OF PPC
Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results.
Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.
No dependencies on SEO or Google Algorithmic changes
Reach the right audience
When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more.
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