Purple Aronia is specifically rich in anthocyanins as indicated by its deep purple to black colour. Anthocyanins are very powerful antioxidants that scavenge free radical compounds before they can contribute to premature ageing and degenerative diseases. This superfruit is also an excellent source of vitamins and minerals for proper nutrition and active immunity while adding a new twist to your favourite shakes, smoothies, and dessert. visit us http://www.tasmanhealth.co.nz/purple-aronia-extrac t-powder/ for more details!!