There are plenty of website designing companies and freelancers who are more than willing to do the job. Their primary goal is to sell web designs and that?s precisely what they do. Most of the clients, like you and me are quite illiterate about whole website designing process. There are many things which you either don?t know or don?t understand. However there is one thing you know hell of a lot better than website designers that is our market.
The whole purpose of having a website is to create business for owner and a website gathering dust isn?t going to do it. The World Wide Web is full of many great looking websites which are gathering dust day by day. No one is saying that a website should create lots of business for owner but it should at least help him connect with his potential customers. Otherwise it just adds to the list of scrap sites gathering dust on web.
The small and medium business owners like you and me are partly to be blamed for this problem. Crazy it may sound but it?s true. Whenever you go to a website designer you do not ask him to design a website for your web market. Instead you ask him to design a website for your business. Getting my point? No. let?s see what I am trying to say in detail.
Market doesn?t care about you
When you create a website for your business you are ignoring what your web market wants. Your website should concentrate more on what your web market wants. The website designer you hire needs to be told about the kind of market your business intends to tap. He needs to know about the nationality, culture, age group etc. of your customer base to create an intuitive design.
The reason is simple enough; your customers are not going to share your website with others because it looks great. They are going to share it based on whether it satisfies their needs.
Is our website designer educating us?
Let?s be clear about one thing, you don?t know a thing about online marketing and web designing. So you should be looking up to your website designer to tell you a thing or two about it. However chances are that your website designer doesn?t want to go there. Instead he will tell you about different unique designs and add-ons he can come up with for your site. The worst part is you will go for this not knowing any better.
So when you meet the previous clients of your website designer don?t forget to ask them one important question, ?How educational do you think the so and so web designer is??
How well do you know your web market?
There is a difference between offline market and online market. Make sure that you have firm grasp on your offline market. Write down a few questions like; what is your market?s biggest problem? What does your market lack? Discuss your offline market needs with your website designer so that he can figure out a way to outline your online market needs.
You don?t have to accept trendy websites that do not appeal to your web market needs. Remember, a website designer doesn?t deserve all the blame for a junk website.
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? Promotional videos
? Video banner ads
? Video marketing
? Corporate videos
? TV Advertising
? Social video networking
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