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20 Marketing Tips

Advertising & Marketing

20 Marketing Tips

  • The most important order you ever get from a customer is the second order.

  • In direct mailing, spend 10% of your budget on testing.

  • Understanding and adapting to consumer motivation and behavior is not an option. It is an absolute necessity for competitive survival.

  • A well-designed catalog mailed to a qualified response list will probably bring a one
    percent response.

  • Processing and fulfillment costs incurred from the time an order arrives until it is
    shipped should be kept below $10 an order.

  • Know the power of repetition. Be sure your message is consistent.

  • The two most common mistakes companies make in using the phone is failing to track results and tracking the wrong thing.

  • Marketing activities should be designed to increase profits, not just sales.

  • It costs five times as much to sell a new customer as an existing customer.

  • Selling what your customers need, instead of what they want, can lead to failure.

  • Donít think that product superiority, technology, innovation or company size will sell itself.

  • Donít neglect or ignore your current customers while pursuing new ones.

  • People donít buy products, they buy the benefits and solutions they believe the
    products provide.

  • Any decent direct mail campaign will cost $1.25 per piece.

  • The average business never hears from 96% of its dissatisfied customers.

  • Fifty percent of those customers who complain would do business with the company again if their complaints were handled satisfactorily.

  • It is estimated that customers are twice as likely to talk about their bad experiences as their good ones.

  • Marketing is everyoneís business, regardless of title or position in the organization.

  • Exaggerated claims can produce inflated expectations that the product or service
    cannot live up to, thereby resulting in dissatisfied customers.

  • Get to know your prime customers - the 20% of product users who account for 80% of the total consumption of that product class.

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20 Marketing Tips