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Advertising Specific Products

Advertising & Marketing

Advertising Specific Products

The federal government regulates the advertising and labeling of a number of consumer products. If you manufacture or distribute one of the products below, you will need to comply with some specific requirements.

Alcohol Beverages


Computers and Internet Services

  • Advertising and Marketing on the Internet : Rules of the Road
    These Federal Trade Commission rules and guidelines protect businesses and consumers - and help maintain the credibility of the Internet as an advertising medium.

  • CAN-SPAM Act : Requirements for Commercial Entities
    The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) establishes requirements for those who send commercial email, spells out penalties for spammers and companies whose products are advertised in spam if they violate the law, and gives consumers the right to ask emailers to stop spamming them.

  • Dotcom Disclosures
    This booklet describes the information businesses should consider as they develop online ads to ensure that they comply with the law.

Health and Fitness Products

Housing and Real Estate

  • Advertising Consumer Leases
    If you advertise consumer leases, your ads must comply with the streamlined rules for lease advertising found in the Consumer Leasing Act (CLA) and Regulation M.

  • Fair Housing Advertising
    The provisions of the Fair Housing Act make it unlawful to discriminate in the sale, rental, and financing of housing, and in the provision of brokerage and appraisal services, because of race, color, religion, sex, handicap, familial status, or national origin.

Telephone Services

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