For Oracle Corp., the answer was “Can you afford not to?” Oracle is well-known as one of the worldwide leaders in the CRM marketplace, and according to IT research company Gartner Inc., revenue from CRM software sales will exceed $7.4 billion in 2007. That's up from $6.5 billion in 2006 and $5.7 billion in 2005. Clearly, there's a growing urge to invest in ERP and CRM solutions, and Oracle’s release of E-Business Suite 12 only solidifies its place as a leading choice in the market.
With that in mind, Oracle’s products may very well be the right choice for SMBs. The products aren’t inexpensive, but the prices are competitive. The solutions the company provides are among the most advanced in the industry, and the support, flexibility and added-value that Oracle can offer is better than most other options.
That's why companies like Xsigo Systems Inc., a datacenter I/O virtualization solutions provider, and roamfree.com, an online, global accommodation search company, both invested in E-Business Suite 12 in 2007.
"After evaluating other solutions, we found only Oracle provided the broad, cost-effective solutions and support that we required,” said Rick Fabiano, vice president of finance at Xsigo Systems. “Our implementation was very smooth, and we can now easily and effectively scale to our growing business demands now and in the future."
With Oracle’s purchase of Siebel a few years ago, the company put itself in position to increase its piece of the overall market share and stay ahead of the curve with new solutions and innovations. Still, Oracle needs to make its products flexible and cost-effective if it hopes to attract more SMBs. Tonas said that he thinks his team has done that, but now is no time for complacency.
“I think we have challenges to simplify and improve the applications in the user interfaces. We’ve come a long way, but I think there’s more we can do to simplify and automate setups, and also make the applications tailored toward certain industries,” said Tonas. “We also will continue to work on the flexibility of the application, so customers can easily make them conform to their business and workflows.”