Small Business Tips
The exact nature of your plan, and your marketing situation, dictates its contents. You add detail or take it away to suit your needs.
In the real world you’ll want to customize your outline according to whether you are selling products or services, to businesses or consumers, or you’re a nonprofit organization. Although the outline does change in some respects as a result, this is a good standard sample outline for a basic marketing plan.
http://articles.bplans.com/index.php/business-articles/marketing-a-business/outline-for-a-marketing-plan/