In the market for a new car? If you were hoping for 0% APR, you just might be too late. Manufacturers are shying away from such generous offers, says Jesse Toprak, director of pricing analysis at Edmunds.com, an automotive information Web site. The reason? Blame the economy. Those 0% financing deals were considered a necessary evil during the bear market, when manufacturers felt they needed to provide added enticement to keep cars moving off the lot. Now they aren't feeling so desperate. "They don't want to keep spending money unless they have to," Toprak says. Instead, manufacturers have largely moved towards rebates as their buying incentive of choice.