Cross-Selling and Up-Selling: How Winning Organizations Uncover Hidden Opportunities

Online Training & Videos

By conservative estimates, it can cost four times as much to sell to a new customer as an existing one. By taking advantage of existing relationships and ongoing contacts with customers, companies can sell more products and services, reduce the cost of sales, and enhance customer loyalty.

This webcast is based on two of the most under-utilized sales practices today: cross-selling and up-selling. If you are not effectively cross-selling and up-selling, you are leaving money on the table every time you close a sale. In fact, when you fail to do this, it can be worse than that. When you have a solution that your customers should have bought, but didn't, you not only left the sale on the table; the customer left some of their ROI there as well.


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