Email Marketing Done Right

Advertising & Marketing

Email marketing will still be a relevant promotion channel in the foreseeable future. Email is not going anywhere even with present day social media advancements. Anybody who sends emails for marketing purposes needs to know about email click through numbers and open rates. Get Response, an email software provider analyzed close to 21 million emails in 2012 and presented the findings below.

The probability of an email being opened 1 hour after delivery is 23.63%. During the second hour it will be 9.52%. If a mail is not opened within the first two hours after being received, chances of it ever being read will be lower than 6.33%.

Most people tend to click links found in emails in the earliest hours of the morning and late in the afternoon. These are the times of the day when most people read emails. Hours with highest click through include 8 a.m., 9 a.m., 3 p.m., and 8 p.m.

Professionals who engage in online marketing are advised to send emails when clients are reviewing inbox messages. To achieve desirable results, messages should be sent during morning hours and early afternoon. A newsletter should ideally be sent at 9.00 a.m. so that it finds a client relaxed and ready to read the entire email.

Sending an email at 5.00 p.m. is a big no. At that moment of the day, most individuals are stuck in traffic. Between 5:00 p.m. and 7:00 p.m. chances of an email not being read are high because people are engaged in other activities such as ordering pizza, cooking and even bathing children. At 8:00 p.m., an online marketing message can be successfully received by a client.

To be successful when carrying out email marketing activity, one should consider time zone differences. Time travel feature should be used to facilitate perfect timing. Time travel scheduling will make it possible to reach mail recipients at desired local times. Keep the title short and to the point- you want to reach your target audience. Make sure your email is direct and follows CAN-SPAM compliance. If your email doesn't get into the inbox, what's the point of sending it?

Emails need to be scheduled to reach recipients not later than 60 minutes before top open times. Proper scheduling will make email messages to get maximum attention. If emails are opened and links clicked, the results of online marketing will be amazing.

To achieve marketing goals, email marketing must be executed in an effective manner. Perfect timing will automatically facilitate good results. Punctual email delivery is all that is needed so that to facilitate high open rates.

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