Any small business owner who wants to be successful in his or her line of work will need to market the company's products or services in an appealing manner. It is also important to create an awareness of the company and what it has to offer so that people will be willing to trust the company with their business.
There are many ways in which a company can engage in search engine and mobile marketing. These methods include:
- Proper keyword generation and usage
- Getting quality banklinks to the company website
- Putting up ads online
- Social network optimization
- Local optimization
- Creating an affiliate marketing program
Free Small Business Marketing
A business owner should start with free search engine marketing strategies. The first step is to create an appealing, properly optimized site. A business owner will want to find the keywords that best describe his or her products and place these in key location on the site, i.e. headers, footers, article titles and subheadings, meta tags, etc.
Making sure the site is mobile phone compatible is also very important. Better yet, a business owner may want to consider making a separate .mobi site. There are over 70 million people in the United States alone who regularly use a mobile phone to browse and shop online and this number is growing exponentially. Unfortunately, many of these users cannot browse a regular website because it is either not compatible or takes too long to load on an iPhone, iPad or smartphone that oftentimes has a limited bandwidth.
Using social media sites to bring in traffic is also free and can be very effective. Every small business website should also have a Twitter and Facebook account that can be used to advertise new products and special deals. A local business may also want to consider signing up to FourSquare, a site that is used by millions of people who are looking for a business in their immediate area that can meet their needs.
Learning how to properly promote a small business online will take time and hard work, but it is more than worth it. More and more people are turning to the internet to find needed products and services. Many forms of online marketing are either free or a lot cheaper than they would be in the "real world", thus enabling a local business to get off to a good start without having to spend too much money on advertisement and promotion.