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How Small Businesses Can Create Great Web Content

Advertising & Marketing

If you have a small business, you need to start creating great web content. It is the only way to stay competitive in a growing online marketplace, and a great way to get new customers. To do so, you need to follow the three simple tips that are listed below.

Catch the Eye

The Internet is screaming with things "LOOK AT ME!!" and while there are needs and demands to be filled, the trends are not easily discernible, or rather at all. Take for example, Rebecca Black, now infamously known as the "worst song video ever" has gotten a ridiculous amount on hits.

Alright, that example is probably a little over the top, but let's build from the bottom up.

The internet is a very competitive marketplace. Your average customer looks at many sites every day, and getting them to stop at yours can be difficult. As such, you need to make sure that any copy that you use can actually catch the eye of a customer as quickly as possible. Always try to make sure that you have a great title, and make sure that the first few lines of any piece of content will draw a customer in. If you do that, you can be sure to hook them on reading the rest of the information provided.

Make it Accurate

It can be difficult to believe much of what a small business says. If they say they have the best prices, most people will simply assume that it is just advertising language. If you want to make a claim to your customers, make sure that you can back it up. If you need to communicate information about the products you sell, make sure that you have the sources to corroborate your story. If you want to advertise a service, make sure that you can show them that experts recommend it. If the information comes from a respected source, your customers will believe you.

The hordes of Facebook Fan deletes and Twitter disconnects have given a voice to your community. Make the best you can with it.

Engage Your Customers

One of the things that is constantly complained about by customers is that the internet makes shopping feel impersonal. If you want to create content that is going to stand out in the market, you should consider writing or investing in content that will speak to your customers. Small things like blogs from your management or social media profiles can help your customers feel like you know them - and, perhaps more importantly, can let them get to know you. The more you connect, the better you will do.

Whether you start up blogs or expand your web page, online content is more important than ever. Make sure that it is catchy and accurate, and always make sure it is relevant. If you can tailor your message to an online marketplace, you can generate more online sales in a shorter period of time.

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How Small Businesses Can Create Great Web Content