The world of small business marketing is not what it used to be. In many ways, this is just because the world of overall marketing has changed. If you are going to have success in this new economy, if you are going to have high levels of both efficiency and growth, you need to make sure that you use the online opportunities that are out there. The statistics show that your competition already is, so you will be left behind if you do not start doing this as soon as possible. For those who say that things do not have to change, the stats all show that things already have.
First of all, look at the numbers for mobile traffic. Some sites have reported that 40% of the traffic that they get comes from mobile devices. While some of this surely comes from tablets that are being used like laptops, you have to think that most of it comes from smart phones. After all, nearly half of the people who own smart phones have used them for shopping. The numbers are only going up, so what does that tell you? Internet sites must be optimized for this new type of traffic that does not include computers.
Furthermore, you just have to look at the statistics that used to show why a business was experiencing growth. For example, many small business owners have stated that it is easier to make sales with phone calls, but fewer than 15% even list their phone numbers on their web sites. Instead, they use email addresses and online submission forms to answer questions. These things promote higher efficiency than phones, and they are just as effective. If someone tells you that the phone is just as good of a marketing tool as the Internet, he has not looked at the raw data.
The Internet is going to bring small businesses into greater importance in the future than they enjoy today, at least if the statistics keep going the way that they are going. Small companies are now about to see rapid growth through word-of-mouth advertising that has been combined with social media sites. Most companies have webpages that are more than just a single page long, and few of them use phone numbers. You cannot ignore these facts, and you need to make sure that your advertising campaign is strongly centered on the way that you use the Internet.