If you run a small business, you are not likely to have a large budget to advertise and market your business. The point is that marketing your small business does not have to cost the earth. You can use some creative and interesting ideas to market your business successfully. Among other ideas, the ones below are sure to do you a lot of good.
1) Use the popular press release idea
Do not underestimate the power of press releases. They are quite effective and they work. For best results, get experts to write your press releases and you will see results in a very short time.
2) Create a blog
This is one very smart way to create awareness. Just go to Blogger.com or WordPress.com. Create a free blog and post factual and interesting information about your company regularly. This will bring you new customers and keep the old ones too.
3) Have a mailing list
This is another creative small business marketing idea. Have a mailing list and send out regular updates to your customers. While you are at it, use e-mail marketing to target new customers too. This is a cheap business marketing plan but it very effective.
4) Launch a bonanza to reward customers
Your business is not as big as you want it to be but you have great plans so you need to start thinking big. Carry out a bonanza to reward old customers and snag new customers. Give out token gifts and discounts and create publicity for your firm. This will cost you some cash but it is money well spent.
5) Print a business card notepad
The business card may not be outdated but it is quite ineffective as a marketing tool. On the other hand, a notepad will do you a world of good. Get some printed and give them to your customers. This will help them remember you and they will patronize your outfit.
6) Patronize an internet marketing firm
Small business marketing is not something you can cover all by yourself. Internet marketing takes some expertise so you need to contract this to experts. Get the right firm to do this for you and you will get a higher page rank, increased online visibility and more customers.
All these are effective and creative ways to market your business. Go for it. Create the awareness and watch your business grow.