Search for products relevant to your specific industry and write a review of each one. Provide a well thought out and honest review highlighting the features you liked the most, along with the features you did not like. Remember that you want to form a good relationship with the visitors to your blog, so always offer impartial reviews. If you particularly liked certain products, look to see if they provide an affiliatea program and begin marketing them in your reviews.
Book reviews represent another good method of providing details specific to your business on your blog. These could be ebooks, online training courses or printed books that you believe your readers might be interested in. You could even register as an affiliatea for Amazon and include an affiliatea link for each book that is reviewed on your blog.
Use the list format for writing most of your posts, because online readers find these easier to read. People want fast, relevant details when browsing on the web. Providing them with a "Top Five" kind of list will get their attention straightaway.
Provide reviews about the websites you are in competition with. While you might lose some people to these other websites, you are positioning yourself as an expert in your business, who does not shy away from mentioning the competition. Also, this allows you the chance to spy on your competition and look at what they do well - so you can try to emulate it.
Interview other industry experts in your niche and write a blog post from the interview transcript. Once more, this reinforces your authority and expertise. Also, it shows your willingness to offer your visitors relevant and up to date information.
Time is the only thing you have to invest in when setting up a blog for marketing your business from home. Web platforms, such as WordPress and Blogger, provide free hosting for blogs and user friendly templates which do not require specialized technical skills. It is now simpler than ever to set up your own blog, so begin blogging your path to success today.