Business's Facebook Security
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Small businesses are a growing fan base for Facebook.
Seventy percent of U.S. local small businesses interested in online marketing now use Facebook for marketing, up from 50 percent one year ago, according to a February report by MerchantCircle.
Many businesses consider Facebook their best friend for low-cost brand marketing. Some also enable shopping on their pages, using Storefront, Payvment, or another ecommerce application.
A Cybercriminal Fan Club
Facebook is also a favorite of Internet criminals, says the Cisco 2010 Annual Security Report [LINK http://www.cisco.com/en/US/prod/collateral/vpndevc/security_annual_report_2010.pdf]. It's a big target, with more than 500 million active users. Even CEO Mark Zuckerberg's Facebook account was recently hacked.
Facebook does offer its account administrators some privacy tools [LINK http://www.facebook.com/privacy/explanation.php]; it also provides general security tips [LINK http://www.facebook.com/security?sk=app_164213276928346].
The risks to Facebook visitors are widely publicized - the dangers lie in what links people click, what invitations they accept, and what private information they enter.
The risks to Facebook business accounts are not as obvious.
Security Risks to a Business
Security breaches of a company's Facebook account can expose the business's confidential information, violate its privacy contracts with users, erode customer confidence, and damage its brand.
The security risks most likely for a business Facebook account include:
There's no magic bullet that will protect your account. Just as you protect your business network by integrating a variety of security technologies, you need several strategies to protect your business's Facebook account.
Following are general best practices and 10 specific tips.
Post and Enforce Your Usage and Privacy Policies
Help protect users from themselves.
Strengthen Account Administration
This is the linchpin for protecting social media pages.
Educate and Enlist Employees
Unfortunately, employees do - intentionally or inadvertently - share confidential business information.
Discover the variety of Cisco security solutions for small businesses [LINK http://www.cisco.com/cisco/web/solutions/small_business/products/security/index.html].
Find a local Cisco Certified Partner[LINKhttp://tools.cisco.com/WWChannels/LOCATR/openBasicSearch.do?smb=Y] that serves small businesses and can provide security expertise.
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