Farmers Insurance Group - Lawton, Oklahoma, United States

The US insurance carriers industry includes about 7,500 companies with combined annual revenue of more than $1 trillion. Major companies include AIG, MetLife, Prudential Financial, and Hartford Financial Services Group. The industry is concentrated: the 50 largest companies generate about 60 percent of revenue. Concentration is higher in some industry segments.

The largest non-US global insurance firms by assets include Tokyo-based Japan Post Insurance Company, French insurer AXA SA, Germany's Allianz SE, and Italian firm Assicurazioni Generali. Insurance growth rates have been highest in Asia and Latin America.

Providers of title insurance and health insurance, which are included in the industry, are covered in separate industry profiles. Insurance agents and brokers also are covered in a separate profile.

COMPETITIVE LANDSCAPE

Demand is driven by demographics and commercial transactions, as well as by legal or financial requirements affecting customers. Consumers are usually required by states to buy auto insurance and by lenders to buy homeowners insurance, for example. The profitability of individual companies depends on effective marketing and on the ability to accurately estimate future payments. Large companies have big economies of scale in administration and in access to capital, as well as advertising and marketing. Small companies can compete successfully by specializing in particular products or industries. The industry is capital-intensive: average annual revenue per worker is about $1 million.

In the late 2000s recession, insurers saw revenues decline sharply when their investment portfolios ...

• State job growth rose 3.1% in February 2012 from a year ago; national job growth rose 1.6%
• State unemployment averaged 6.3% in February 2012; the national average was 8.3%
• Personal income rose 5.5% to $144 billion in Q4 2011 from a year ago.
• Tax revenue increased 13.3% in Q4 2011 from a year ago.
• Exports rose 17.1% to $1.1 billion in the first two months of 2012 from a year ago.