UpStream Enables Marketers To Plan, Measure, And Optimize Marketing Campaigns Across All Marketing Channels Using Integrated Software And Customer-level Advanced Revenue Attribution.
PLAN – Plan, Measure, And Optimize Marketing Campaigns Across All Marketing Channels Using The Only Database Designed Specifically To Capture And Facilitate This Type Of Work. OPTIMIZE – Identify The Most Profitable Channels For Every Customer And The Most Profitable Customers For Every Channel Simultaneously. Create The Ideal Customer Contact Strategy And Determine Funding For Each Channel. REACH – Target The Right Customers At The Right Time With The Right Message. Generate Event-triggered Email And Direct Mail Lists. Identify The Value Of Retargeting Specific Individuals In A Network Ad Buy Or Real-Time Bidding (RTB) Exchange. ATTRIBUTE – Use UpStream’s Patent-pending Methodology To Understand What The Spend In Each Marketing Channel Contributes To Sales. The Methodology Uses Customer-level Data From All Marketing Channels: Search (branded, Non-branded, Natural), Display Ads, Affiliate, Catalog/mailers, TV, And Email To Analyze What Drove Both Online And Offline Orders. This Effort Allows Marketers To See The Incremental Impact Of A Single Marketing Treatment When Multiple Treatments Are Applied.
UpStream in San Francisco is a company that specializes in Business Consulting Services, Nec. Our records show it was established in California.
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